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Artificial Intelligence In The Fashion Industry

Wear What You Love.


If you’ve got a wide-ranging taste for movies, it’s an indication that you’re likely to have got two different facets to your life. One side of your personality loves Cher Horowitz of the ’90s cult romantic comedy “Clueless”, whereas your other half just doesn’t get tired of the “Blade Runner” even on 2049th time. Would you believe us, if we said that you can amalgamate both these sides of your life and live them out? May be you wouldn’t.

This is where Artificial Intelligence or the AI, as it’s commonly called has enabled. With AI entering the realms of fashion industry, it’s now possible for you to select your attire as per your imagination.

The Hands-free Designer.

Amazon is undoubtedly playing the cards well to take full advantage of the rise of artificial intelligence. Alexa has almost become a part of millions of families all over the world. No surprise that Jeffery Bezos is aiming to take it even further. A step towards this endeavor is the Amazon Echo Look, which is your own personal hands-free designer.

The simple yet effective concept of Echo Look is that you put on your chosen dress and stand in front of the device. The Echo Look will then take a full-length photo or video as per your command. You can view your picture or video on your smart device and see yourself from every angle before finalizing your outfit. The AI of Alexa makes it learn more about your likes and dislikes every time you use it. It may sound a bit eerie at the outset, but it’s really amazing.

The AI Trial Room.

Entering a dressing room can be greatly stressing as the lighting inside the room highlights all your unwanted curves. You seem to be staring at a total stranger in the mirror. On top of it, you don’t get any idea whether the outfit that you wanted to try suits you or not. Say Goodbye to these trial rooms as the AI fitting rooms are here.

In a few select Mango stores across the world, there are AI mirrors. These mirrors allow you to check other items and accessories that’ll go with the dress that you’re trying by simply scanning its tag. You can also check whether the outfit is available in other sizes or not; the AI mirror also alerts the detailed sales assistant through a smart watch. With other tech companies already in the race to make an improved version of the mirror and other major brands in the race to provide better services, this seems to be just a beginning.


Artificial intelligence is here to stay; the faster that we realize this fact, the better it’ll be for us. It’s no longer a thing of the future as it has already started entering and affecting our lives. AI has made its footprints in the fashion industry with products and services like the Mango’s smart mirrors and Amazon’s hands-free designer.

Knowing the boundless applications of the AI technology, you’re only likely to see more and more of it very soon. Whether or not you would like to use such devices or services, is no more the question. You can’t stop the inevitable from happening!

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